Facebook marketing

After writing my last blog about how Facebook is going through a transitional phase in the companies life.  I stumbled across an interesting article about FB's new marketing approach that they have initiated.  This new marketing method has gone under extensive research and development in order to find the most effective way for them as the leading online social networking and media site to reach the viewers of the website. Facebook marketing spokesman stated in an article that they are taking a new approach “bringing developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns,” Yi said that  Facebook selected 141 companies from 20 countries to become part of this class of PMD.  There are more than 230 PMDs worldwide.  Since Facebook is such a unique company  that users  experience  nearly every day. “It's the only place where customers interact back with brands in a very vibrant manner". Along with this FB receives so much data that they are starting to analyze and study in order to correlate consumer patterns through trends studied in the data. This is something that Fb uses to their advantage in order to target consumers so that marketers can utilize Fb to their advantage. I think that this is something that will in time eventually change the way that marketing and advertising is conducted. Do you think that this could be detrimental to other companies that don't have the access to the large amount of data that Facebook receives everyday from their users?  

http://www.dmnews.com/facebook-launches-marketing-developer-program/article/237306/

Facebook

Currently there is being a large transition that Facebook the global phenomenon is taking a major leap from being a privately owned and operated to being transformed into a publicly owned and operated company. What this means is that Facebook will soon be seen on the Nasdaq which was recently announced and majorly anticipated by the market. This is something that many people are questioning the success of Facebook becoming a publicly traded company.  On the other side of the story investors are anxiously awaiting for this to happen, there is a potential for many investors worldwide that will soon have the chance to become partial owners of this extremely popular social media website that is seen everywhere from cereal boxes ad campaigns on television and the radio.  This is quite possibly the biggest thing that has happened recently in the market, with this being such a controversy as to the direction the the CEO Mark Zuckerburg is taking since he is one of the youngest and most wealthiest entrepreneur.  Although I take this to be a once in a life time opportunity for not only wall st and major investment corporation but for everyone like people like me.  I am extremely curious to see how Facebook goes about this transition.  One thing that I am extremely interested in is what the Facebook will start their shares at.  Would it be more beneficial for Facebook to have cheaper/moderate stock prices or should they keep their shares high in order to have a smaller more powerful owners of the corporation.  What would be the best approach for Facebook to take? Also do you think this is a smart idea for Facebook  by going public or should they stay a privately owned corporation?

Dr. Pepper

Watching television this past week with my room mates we saw a new add for the new Dr. Pepper which we didn't think about till after the commercial was over.  This commercial was an interesting one to say the least, they took bold approach to advertising their product to the public.  The product is called Dr. Pepper 10 it only has 10 calories which one would think would be advertised to women directly, although this commercial was created extremely sexist.  The commercial starts out with an action scene with explosions and gun fire, then shows a man drinking the soda and saying how refreshing it is, he states that the cola only has ten calories and is bold, exactly what "Men" need.  Then he states that woman should stick to their chick flicks and drink their girly drinks.   After watching this all of my roommates and myself all laughed and noted to each other that this was an extremely controversial ad on the part of Dr. Pepper.  Thinking about it after I am still confused if it was meant to be controversial in order to attract both sexes? With a soda with only 10 calories one would think it would be marketed to woman although I can not interpret who this commercial is directed at.  Do you think this was a smart advertising method that Dr. Pepper did or should they have taken a different approach to marketing their product?



http://www.youtube.com/watch?v=3iuG1OpnHP8

Phish and Ben and Jerry's come together

This past weekend in Burlington Vermont there was an interesting event that took place, Ben and Jerry's had a celebration in honor of their a15th anniversary of their most popular ice cream "Phish Food".  They used the local band to bring the community together, I attended the event.  It was an interesting approach on Ben and Jerry's part.  They promoted their product by having Phish host a cow bell ensemble, not just any ensemble but  to break the world record for biggest cow bell ensemble ever.  When I heard about the event I was excited to attend thinking that I would be able to attend an interactive concert with my favorite band. But what I didn't realize was that the event was mainly a promotional marketing ploy to get people to recognize and bring awareness to not only the "Phish food" but ultimately Ben and Jerry's as a whole. During the event a spokesman from the company opened the event with some words of Ben and Jerry's and as I was listening I realized that I had been duped into this marketing ploy and how effective it  was to gaining attention and publicity with the nearly 2000 other cow bellers.  I thought that this event tied in a lot with how marketing works because it is events such as these that attract consumers.  Do you think that this is something that the company could get away with doing often or is this something that can only be done on special occasions?



http://vtdigger.org/2012/04/16/icymi-audio-from-saturdays-yankee-protest-video-from-phishs-cowboy-weekend/

Mobile devices out performing PCs

An article on Direct marketing discussed how mobile devices are starting to become more lucrative and bring in more eCommerce than that of the PC like it once did. According to this article researchers and experts dint start to realize this until thanksgiving in 2011, this is when mobile devices rose 160% while the previous year they only grew 11.05%.  Needless to say mobile devices such as smart phones and tablets are sweeping the online market and truly transforming the way that we as consumers shop.  Experts are suggesting that in the near future all transactions and purchases will be made via mobile devices.  I think that it is extremely interesting to think that in the future we wont be using PCs at all and that everyone will eventually have a mobile device in order to purchase things versus the traditional way of  using a PC.  If this is indeed the way of the future then we will all probably start to purchase more due to the fact that we have these mobile devices at our fingertips. Do you think that Ecomerce will go up in terms of gross revenue if we all started using mobile devices for shopping?

Reference this article
http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/

Pinterest 3rd most popular social site

According to a report done by digital marketer report, concluded that the photo sharing web site Pinterest has climed to be the third most popular social media network.  Pinterest is a virtual photo sharing website that users share pictures and become pinned in pictures.  This is something that marketers are starting to watch closely. With Pinterest expanding so rapidly people are starting to see the potential use of this website as a way to reach consumers. Pinterest was started in 2010 and it was not until recently that it started to become as popular until recently.  Since January 2012 Pinterest has grown 50% which is an astronomical amount, although some experts think that this may just be a fad and that it may be over soon. While other experts and even some corporations are starting to use Pinterest as a marketing tool.  I think that this is some thing that could potentially be very useful in terms of marketing.  If the company continues to steadily grow at a rapid rate then I think that there is a good chance that it would be helpful to marketers, although if it is really a "fad" then it will  turn out to be not as helpful to marketers than it seems to be.  After reading this article I feel as though this does yield a great deal of potential to marketers , what if Pinterest ended up becoming most popular social media site, would it be more useful to marketers than Facebook or Twitter?

Deal or no deal

Recently this week I came home to my room mates watching Deal or no Deal, I usually do not watch TV but decided to sit and watch it and do some homework. I didn't think much of it when watching it and as the contestant came onto the show they showed a video that was produced to show the audience who he was and what he had done. This mans name was Autrey, he is also known as the Harlem Hero. He was recognized by NYC for being a hero after trapping a man under a subway car while a man was having a seizure.  I Found myself watching this and saying to myself wow this man did something truly courageous and was glad that he had the chance to be a contestant on the game show and have an opportunity to win money for his family. After watching the emotional movie prior to the episode I thought to myself about how this was purely a  marketing ploy, the company that makes this game show had this "hero" come be on the show. Although this is a great thing I couldn't stop thinking about how they were using this iconic figure as a contestant that everyone was rooting for to win.  I thought that this was an interesting move on the part of the creators of this show because by using this man to be on the show it grasped my attention and made me want  him  to win because of what he had done for a stranger.  This is something that many people don't realize while watching this show or any show for that matter. It is small things like this that makes you realize how effective these marketers are, by doing subtle things such as this it really gains the attention of the audience and viewers. Is that only this show or is this something that is happening around us all the time or are we just so used to it that we are accustomed to this and don't think otherwise?