After writing my last blog about how Facebook is going through a transitional phase in the companies life. I stumbled across an interesting article about FB's new marketing approach that they have initiated. This new marketing method has gone under extensive research and development in order to find the most effective way for them as the leading online social networking and media site to reach the viewers of the website. Facebook marketing spokesman stated in an article that they are taking a new approach “bringing developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns,” Yi said that Facebook selected 141 companies from 20 countries to become part of this class of PMD. There are more than 230 PMDs worldwide. Since Facebook is such a unique company that users experience nearly every day. “It's the only place where customers interact back with brands in a very vibrant manner". Along with this FB receives so much data that they are starting to analyze and study in order to correlate consumer patterns through trends studied in the data. This is something that Fb uses to their advantage in order to target consumers so that marketers can utilize Fb to their advantage. I think that this is something that will in time eventually change the way that marketing and advertising is conducted. Do you think that this could be detrimental to other companies that don't have the access to the large amount of data that Facebook receives everyday from their users?
http://www.dmnews.com/facebook-launches-marketing-developer-program/article/237306/
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