After reading about different things occurring in the marketing world I came across a lot of articles that had to do with emails and mobile phones. I recently wrote an article about how marketers are trying to break through with marketing in the mobile sector and this article correlates a lot to the last one i read and i thought that this would be a good article to compliment the previous. This article was written about a study taken by the Comscores.com, what they did was a study that was about major trends in consumers smartphone shopping behavior. I have never gave much thought about how such an easy concept like getting consumers to use thier smart phones for shopping could be so hard and studied so thoroughly. A spokesman from Commscores said that More retailers have developed apps and optimized their sites for mobile browsing, making it easier than ever for consumers looking for product information or doing price comparisons to do so from their phones." This article has given me a new outlook on how important marketing is and how it is always transforming and revolutionizing as technology continues to improve. As technology improves so does marketing and the ways in which marketers reach their consumers. In conclusion it is imperative that marketers are always on thier feet because they need to be in tune with what will reach consumers and what wont because it is always changing, and by not utilizing these resources then retailers are losing millions of dollars. This leaves me with the question of how come aren't all businesses trying to reach out and use mobile smart phones as a means for marketing and advertising?
