An article on Direct marketing discussed how mobile devices are starting to become more lucrative and bring in more eCommerce than that of the PC like it once did. According to this article researchers and experts dint start to realize this until thanksgiving in 2011, this is when mobile devices rose 160% while the previous year they only grew 11.05%. Needless to say mobile devices such as smart phones and tablets are sweeping the online market and truly transforming the way that we as consumers shop. Experts are suggesting that in the near future all transactions and purchases will be made via mobile devices. I think that it is extremely interesting to think that in the future we wont be using PCs at all and that everyone will eventually have a mobile device in order to purchase things versus the traditional way of using a PC. If this is indeed the way of the future then we will all probably start to purchase more due to the fact that we have these mobile devices at our fingertips. Do you think that Ecomerce will go up in terms of gross revenue if we all started using mobile devices for shopping?
Reference this article
http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/
Sunday, April 8, 2012
Pinterest 3rd most popular social site
According to a report done by digital marketer report, concluded that the photo sharing web site Pinterest has climed to be the third most popular social media network. Pinterest is a virtual photo sharing website that users share pictures and become pinned in pictures. This is something that marketers are starting to watch closely. With Pinterest expanding so rapidly people are starting to see the potential use of this website as a way to reach consumers. Pinterest was started in 2010 and it was not until recently that it started to become as popular until recently. Since January 2012 Pinterest has grown 50% which is an astronomical amount, although some experts think that this may just be a fad and that it may be over soon. While other experts and even some corporations are starting to use Pinterest as a marketing tool. I think that this is some thing that could potentially be very useful in terms of marketing. If the company continues to steadily grow at a rapid rate then I think that there is a good chance that it would be helpful to marketers, although if it is really a "fad" then it will turn out to be not as helpful to marketers than it seems to be. After reading this article I feel as though this does yield a great deal of potential to marketers , what if Pinterest ended up becoming most popular social media site, would it be more useful to marketers than Facebook or Twitter?
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