Dr. Pepper

Watching television this past week with my room mates we saw a new add for the new Dr. Pepper which we didn't think about till after the commercial was over.  This commercial was an interesting one to say the least, they took bold approach to advertising their product to the public.  The product is called Dr. Pepper 10 it only has 10 calories which one would think would be advertised to women directly, although this commercial was created extremely sexist.  The commercial starts out with an action scene with explosions and gun fire, then shows a man drinking the soda and saying how refreshing it is, he states that the cola only has ten calories and is bold, exactly what "Men" need.  Then he states that woman should stick to their chick flicks and drink their girly drinks.   After watching this all of my roommates and myself all laughed and noted to each other that this was an extremely controversial ad on the part of Dr. Pepper.  Thinking about it after I am still confused if it was meant to be controversial in order to attract both sexes? With a soda with only 10 calories one would think it would be marketed to woman although I can not interpret who this commercial is directed at.  Do you think this was a smart advertising method that Dr. Pepper did or should they have taken a different approach to marketing their product?



http://www.youtube.com/watch?v=3iuG1OpnHP8

Phish and Ben and Jerry's come together

This past weekend in Burlington Vermont there was an interesting event that took place, Ben and Jerry's had a celebration in honor of their a15th anniversary of their most popular ice cream "Phish Food".  They used the local band to bring the community together, I attended the event.  It was an interesting approach on Ben and Jerry's part.  They promoted their product by having Phish host a cow bell ensemble, not just any ensemble but  to break the world record for biggest cow bell ensemble ever.  When I heard about the event I was excited to attend thinking that I would be able to attend an interactive concert with my favorite band. But what I didn't realize was that the event was mainly a promotional marketing ploy to get people to recognize and bring awareness to not only the "Phish food" but ultimately Ben and Jerry's as a whole. During the event a spokesman from the company opened the event with some words of Ben and Jerry's and as I was listening I realized that I had been duped into this marketing ploy and how effective it  was to gaining attention and publicity with the nearly 2000 other cow bellers.  I thought that this event tied in a lot with how marketing works because it is events such as these that attract consumers.  Do you think that this is something that the company could get away with doing often or is this something that can only be done on special occasions?



http://vtdigger.org/2012/04/16/icymi-audio-from-saturdays-yankee-protest-video-from-phishs-cowboy-weekend/