Wednesday, April 18, 2012

Dr. Pepper

Watching television this past week with my room mates we saw a new add for the new Dr. Pepper which we didn't think about till after the commercial was over.  This commercial was an interesting one to say the least, they took bold approach to advertising their product to the public.  The product is called Dr. Pepper 10 it only has 10 calories which one would think would be advertised to women directly, although this commercial was created extremely sexist.  The commercial starts out with an action scene with explosions and gun fire, then shows a man drinking the soda and saying how refreshing it is, he states that the cola only has ten calories and is bold, exactly what "Men" need.  Then he states that woman should stick to their chick flicks and drink their girly drinks.   After watching this all of my roommates and myself all laughed and noted to each other that this was an extremely controversial ad on the part of Dr. Pepper.  Thinking about it after I am still confused if it was meant to be controversial in order to attract both sexes? With a soda with only 10 calories one would think it would be marketed to woman although I can not interpret who this commercial is directed at.  Do you think this was a smart advertising method that Dr. Pepper did or should they have taken a different approach to marketing their product?



http://www.youtube.com/watch?v=3iuG1OpnHP8

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