Facebook marketing

After writing my last blog about how Facebook is going through a transitional phase in the companies life.  I stumbled across an interesting article about FB's new marketing approach that they have initiated.  This new marketing method has gone under extensive research and development in order to find the most effective way for them as the leading online social networking and media site to reach the viewers of the website. Facebook marketing spokesman stated in an article that they are taking a new approach “bringing developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns,” Yi said that  Facebook selected 141 companies from 20 countries to become part of this class of PMD.  There are more than 230 PMDs worldwide.  Since Facebook is such a unique company  that users  experience  nearly every day. “It's the only place where customers interact back with brands in a very vibrant manner". Along with this FB receives so much data that they are starting to analyze and study in order to correlate consumer patterns through trends studied in the data. This is something that Fb uses to their advantage in order to target consumers so that marketers can utilize Fb to their advantage. I think that this is something that will in time eventually change the way that marketing and advertising is conducted. Do you think that this could be detrimental to other companies that don't have the access to the large amount of data that Facebook receives everyday from their users?  

http://www.dmnews.com/facebook-launches-marketing-developer-program/article/237306/

Facebook

Currently there is being a large transition that Facebook the global phenomenon is taking a major leap from being a privately owned and operated to being transformed into a publicly owned and operated company. What this means is that Facebook will soon be seen on the Nasdaq which was recently announced and majorly anticipated by the market. This is something that many people are questioning the success of Facebook becoming a publicly traded company.  On the other side of the story investors are anxiously awaiting for this to happen, there is a potential for many investors worldwide that will soon have the chance to become partial owners of this extremely popular social media website that is seen everywhere from cereal boxes ad campaigns on television and the radio.  This is quite possibly the biggest thing that has happened recently in the market, with this being such a controversy as to the direction the the CEO Mark Zuckerburg is taking since he is one of the youngest and most wealthiest entrepreneur.  Although I take this to be a once in a life time opportunity for not only wall st and major investment corporation but for everyone like people like me.  I am extremely curious to see how Facebook goes about this transition.  One thing that I am extremely interested in is what the Facebook will start their shares at.  Would it be more beneficial for Facebook to have cheaper/moderate stock prices or should they keep their shares high in order to have a smaller more powerful owners of the corporation.  What would be the best approach for Facebook to take? Also do you think this is a smart idea for Facebook  by going public or should they stay a privately owned corporation?