Recently this week I came home to my room mates watching Deal or no Deal, I usually do not watch TV but decided to sit and watch it and do some homework. I didn't think much of it when watching it and as the contestant came onto the show they showed a video that was produced to show the audience who he was and what he had done. This mans name was Autrey, he is also known as the Harlem Hero. He was recognized by NYC for being a hero after trapping a man under a subway car while a man was having a seizure. I Found myself watching this and saying to myself wow this man did something truly courageous and was glad that he had the chance to be a contestant on the game show and have an opportunity to win money for his family. After watching the emotional movie prior to the episode I thought to myself about how this was purely a marketing ploy, the company that makes this game show had this "hero" come be on the show. Although this is a great thing I couldn't stop thinking about how they were using this iconic figure as a contestant that everyone was rooting for to win. I thought that this was an interesting move on the part of the creators of this show because by using this man to be on the show it grasped my attention and made me want him to win because of what he had done for a stranger. This is something that many people don't realize while watching this show or any show for that matter. It is small things like this that makes you realize how effective these marketers are, by doing subtle things such as this it really gains the attention of the audience and viewers. Is that only this show or is this something that is happening around us all the time or are we just so used to it that we are accustomed to this and don't think otherwise?
Wednesday, March 28, 2012
Digital advertisement
An interesting study was conducted by an online marketing company called com-score, they conducted a large scale study on many corporations such as Kellogg, Chrysler, Allstate and Sprint. What they wanted to know how they could improve their digital adds and increase sales. They wanted to find how they could be most effective with these advertisements and get reach the intended audience. This is not exactly the easiest thing for an organization to do, many marketers are starting to question which is the most effective way to reach the intended audience. well this study concluded some interesting results, for example "demographic targeting worked best if objectives were broad—for instance brands focusing on customers within a large age range reached their targets with 70% of ad impressions. By adding more granular criteria, such as income or gender, ad delivery accuracy declined". Some experts are starting to believe that by narrowing down an add to a select age group is too broad to reach customers so they are trying to narrow this down to reach customers by directing adds to certain peoples behaviors. This is something that is still being studied. Researchers also stated “It shows us is there's a lot of room for growth,” Vollman said, acknowledging the need for ad publishers to refine their pricing structures. Although marketing techniques and approaches are always changing so rapidly largely in part due to technology. This is something that we as marketers need to stay in tune with so that we can be as effective as possible. I think that it would be interesting to see if behaviorally based adds are significantly more effective or if reaching a broader target market is more economical.
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