Deal or no deal

Recently this week I came home to my room mates watching Deal or no Deal, I usually do not watch TV but decided to sit and watch it and do some homework. I didn't think much of it when watching it and as the contestant came onto the show they showed a video that was produced to show the audience who he was and what he had done. This mans name was Autrey, he is also known as the Harlem Hero. He was recognized by NYC for being a hero after trapping a man under a subway car while a man was having a seizure.  I Found myself watching this and saying to myself wow this man did something truly courageous and was glad that he had the chance to be a contestant on the game show and have an opportunity to win money for his family. After watching the emotional movie prior to the episode I thought to myself about how this was purely a  marketing ploy, the company that makes this game show had this "hero" come be on the show. Although this is a great thing I couldn't stop thinking about how they were using this iconic figure as a contestant that everyone was rooting for to win.  I thought that this was an interesting move on the part of the creators of this show because by using this man to be on the show it grasped my attention and made me want  him  to win because of what he had done for a stranger.  This is something that many people don't realize while watching this show or any show for that matter. It is small things like this that makes you realize how effective these marketers are, by doing subtle things such as this it really gains the attention of the audience and viewers. Is that only this show or is this something that is happening around us all the time or are we just so used to it that we are accustomed to this and don't think otherwise?