This past weekend in Burlington Vermont there was an interesting event that took place, Ben and Jerry's had a celebration in honor of their a15th anniversary of their most popular ice cream "Phish Food". They used the local band to bring the community together, I attended the event. It was an interesting approach on Ben and Jerry's part. They promoted their product by having Phish host a cow bell ensemble, not just any ensemble but to break the world record for biggest cow bell ensemble ever. When I heard about the event I was excited to attend thinking that I would be able to attend an interactive concert with my favorite band. But what I didn't realize was that the event was mainly a promotional marketing ploy to get people to recognize and bring awareness to not only the "Phish food" but ultimately Ben and Jerry's as a whole. During the event a spokesman from the company opened the event with some words of Ben and Jerry's and as I was listening I realized that I had been duped into this marketing ploy and how effective it was to gaining attention and publicity with the nearly 2000 other cow bellers. I thought that this event tied in a lot with how marketing works because it is events such as these that attract consumers. Do you think that this is something that the company could get away with doing often or is this something that can only be done on special occasions?
http://vtdigger.org/2012/04/16/icymi-audio-from-saturdays-yankee-protest-video-from-phishs-cowboy-weekend/
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