An article on Direct marketing discussed how mobile devices are starting to become more lucrative and bring in more eCommerce than that of the PC like it once did. According to this article researchers and experts dint start to realize this until thanksgiving in 2011, this is when mobile devices rose 160% while the previous year they only grew 11.05%. Needless to say mobile devices such as smart phones and tablets are sweeping the online market and truly transforming the way that we as consumers shop. Experts are suggesting that in the near future all transactions and purchases will be made via mobile devices. I think that it is extremely interesting to think that in the future we wont be using PCs at all and that everyone will eventually have a mobile device in order to purchase things versus the traditional way of using a PC. If this is indeed the way of the future then we will all probably start to purchase more due to the fact that we have these mobile devices at our fingertips. Do you think that Ecomerce will go up in terms of gross revenue if we all started using mobile devices for shopping?
Reference this article
http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/
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